Writing a wedding brief, or how to start planning your wedding

Tuesday, January 10th, 2012

merriment events richmond wedding planner

In a former life, I worked in advertising as a strategic planner. Planners are responsible for articulating the client/brand goals in a way that is compelling to the creative team (who will ultimately create the creative product) and in a way that is compelling to the audience (the people who will ultimately consume the work/the people who you want to communicate with). I think a lot about the creative briefs I used to write and how the format can be adapted to be a really useful tool for couples planning weddings. With SO much inspiration and so many ideas floating around, it’s good to focus, focus, focus. Hopefully asking yourself these questions and committing your answers to paper will help you focus your efforts and energy during your planning.

What’s the one thing we want to remember?

What’s the one thing we want our guests to remember?

We’re standing at the altar and we turn around to look at the congregation, these are the people we hope to see…

Three words that describe us as a couple…

If we imagine the look and feeling of our wedding, we’d use these three words to describe it….

These are the things we can’t live without. They’re mandatory….

Our budget is…

Now, go pick three images that match up with your vision for your wedding. Not 300. 3. They can be of anything…interiors, food, clothing. Use those three to remind yourself of where you’re going when you’re in inspiration overload.

photo of Katie and Max’s wedding by Jodi Miller Photography

neon!

Monday, January 9th, 2012

Since neon is where it’s at these days, I asked my creative friend, Katie Kelley, whose neon finds on pinterest caught my eye, to contribute some of her finds here.

 

neon inspiration

 

1. Quirk Gallery neon tote by Brandon Peck 2. Neon pink geo earrings available at Quirk Gallery 3. Small leather triangle necklace from LEIF 4. Butter London 3 Free polish 5. Vibrant yellow ballet flats from TopShop 6. Neon handpainted vintage earrings

neon inspiration

1. Adams brand “While You Were Out” neon notepads 2. 35mm Fisheye camera 3. Hot pink lace washi tape 4. Neon pink chevron favor bags 5. Field Notes notebook three pack from JCrew 6. Neon pink gift tags 7. Mini Flourescent Pink Sharpie

 

neon inspiration

1. Prickly pink cactus place card via Jessi Haack Design photographed by Gabriel Ryan 2. Absolut Mandrin 3. Cake Knives at LEIF 4. Memento Mori mini skull candle 5. Pink agate trivet at LEIF 6. Dissembled geo II 7. Electric cocktail via Pinterest

 

Craving some more neon inspiration? Visit my collection here!

inspired design

Friday, January 6th, 2012

black and gold inspirationblack and gold inspiration

Two of my favorite things — Whistler’s Nocturne in Black and Gold and spun sugar cupcakes topped with champagne buttercream. Although I’m pretty sure the design of the latter wasn’t inspired by the former, the similar gesture of the sugar to the falling rocket in Whistler’s painting illustrates how event design inspiration can come from many places…even your favorite painting.

 

Whistler’s painting via wikipedia; Spun sugar cupcakes via the curvy carrot

wishing you…

Saturday, December 24th, 2011

See you back here in 2012!

colorful christmas

Tuesday, December 20th, 2011

colorful christmas inspiration

Loving this colorful Christmas table, with bold floral patterns and hints of bright neon, photographed by Sharyn Cairns and styled by Glen Proebstel for Inside Out Magazine.

blue christmas

Friday, December 16th, 2011

blue christmas ideasblue christmas ideasblue christmas ideasblue christmas ideasblue christmas ideas

I’ve noticed this color a lot this year — nearly every Christmas card we’ve received has hints of soft blue-green. It’s so striking and a bit unusual for holiday decorating, which is why I think I love it so much. What colors are you using this year?

 

images: 1 + 4 photographed by Katie Stoops, styled by me for Southern Weddings V4; 2 via Martha Stewart; 3 via; 5 designed by Snippet & Ink

Richmond wedding welcome totes on Southern Weddings

Tuesday, December 13th, 2011

I had so much fun gathering ideas for Richmond welcome totes over at Southern Weddings. And how cute is this bag design by Lauren O’Neill? Head on over to the SW blog, where you’ll find lots of treats to share with your out of town guests, from macarons by Petites Bouchess to Gungho Guides and more.

Happy Thanksgiving

Thursday, November 24th, 2011

Happy Thanksgiving sweet friends, clients and readers. I have so much to be thankful for. This has been the best year I’ve known so far, truly. From working with the girls at Southern Weddings to partnering with some of the most creative clients, the work I’ve been able to do this year has been so much fun to do . My clients have been such a joy, all so much fun to get to know. I’ve worked with amazingly talented people — from  The Sorrell Company and Kip Dawkins, working on projects for Thibaut and Anna French, to the talented creative people in the wedding community, many of whom I’m lucky to call friends! And, of course, there’s Connally, our sweet baby we welcomed on October 11th — the greatest gift of the year, for sure! Happy Thanksgiving and love to all of you!

{photo by Katie Stoops}

Southern Living Wedding planner and keepsake

Friday, November 18th, 2011

We’re so happy for our friends Maria and Kelly of Ritzy Bee Events on the publication of their new wedding planning book with Southern Living Magazine, available in stores and online at Amazon beginning January 3rd. From Maria and Kelly, “The planner is a guide to planning your wedding…no matter how big or small in size or budget…and is a fresh approach on how to stay organized, what to expect at each step and hopefully (mostly) stress free through the process!”

We’re so honored to be included in their list of inspiring blogs — thank you M + K! If you’d like to enter to win a copy of Maria and Kelly’s new book, visit the Ritzy Bee Blog.

Katie & max in Southern Weddings V4

Thursday, October 27th, 2011

colorful, modern wedding

We had so much fun working on Katie and Max’s wedding, and we’re just loving seeing it in print in Southern Weddings. We’ll save the details behind this backyard affair until later in the year when we do a full post with some of our favorite images captured by Jodi Miller Photography. In the meantime, see more over here in their gallery. colorful, modern weddingPhotography by Jodi Miller Photography; Planning & Floral Design by Merriment; Wedding Design a collaboration between Merriment and the Bride & Groom!